03 · Personal Brand
spudsage × AKL
A self-initiated brand project built on hand-drawn gothic illustration: dark grounds, fine linework and one bold red. It runs from identity to social formats to interface and motion.
Identity
Dark, Detailed, Hand-Made
The brand starts with the drawing. Every format borrows its ink texture, fine detail and quiet intensity, so the work is recognizable before any logo appears.
Mark
Symmetric emblem for avatars and watermarks.
Design System
One Language, Three Rules
Fine linework and dark grounds set the look. Detail carries the work, and red is saved for emphasis.
Typography
Display
Headings and UI
Reading
Color
Applications
Built For The Feed
The same illustrations are cropped for square posts, portrait posts and stories.
Digital Experience
From Illustration To Interface
The same attention to hierarchy carries into UI: a short path from onboarding to browsing to a product, warm neutrals and one action color.
Screens from my separate Brew concept.
Motion And Visual Communication
Type That Moves With Intent
A brand identity study treats type, weight and timing as part of the system: a specimen page plus a timeline view for kinetic typography.
Study from my separate Brand In Motion exploration.
Creative Personality
Sketch First, Then Everything Else
Pencil and ink come first. The interface, motion and social work above are built on those instincts.
spudsage × AKL