Cruzlight
Emblem explorations in white and in red. A speculative project, not client work or a partnership.
Read The Case Study →Speculative Design
Emblem explorations in white and in red. A speculative project, not client work or a partnership.
Read The Case Study →Case Study
Concept
Cruzlight is a speculative visual identity exploration: a self-directed study of emblems and imagery. There is no client or brief behind it.
Identity
Two emblems anchor the project: a clean white mark on black and a red, more ornamental one. Both are built on a triangle and a cross.
Visual Exploration
Five illustrations extend the identity: gothic windows and arches, moon phases, filigree and a mandala.
Design Language
Visible across the work: gothic architectural references, ornamental detail, a restrained black, bone and red palette, and geometric forms beside decorative ones. These are observations of the work, not a documented design system.
Reflection
This project shows identity exploration, visual storytelling, illustration, composition and consistency across emblems and illustrations.